The state of Ceara in the northern part of Brazil wins best prank. While they used a lot of resources and personnel for only a few terrors, they went for quality over quantity and made sure every one of them was a success. This is the long con. The great pranks have different stages of prank to work the victim into the experience, the lighting, the sound, the textures, they all work together to make the prank believable. Ceara knows their stuff.